Roundhay Residents awoke to an unseasonably wintery scene recently as a six-inch blanket of ‘snow’ settled on Street Lane.  The unusual weather phenomenon saw commuters stopping for ‘snow selfies’ and children building snowmen on their way to school.

But all was not quite as it seemed. The ‘snowfall’ was actually a special delivery organised by Share Jewellers to celebrate its 40th anniversary. The family-run jewellers first opened in 1977, during a heavy November snowfall. David and Richard Share wanted to re-enact that day, so arranged for 650 kilos of snow to be deposited outside the store.

“Forty years in business is a significant milestone so we wanted to mark the occasion”, said David. “We know that a lot of people dream of a white Christmas so we’ve created the next best thing for our landmark anniversary!”

“Our ‘snow surprise’ marks the start of our two-week long birthday celebrations”, added Richard. “We’ve got lots going on including our extra-special ‘faux’ diamond challenge – the lucky customer to guess the number of loose gemstones in our four-foot ’40’ shaped sculpture, will receive a £1,000 Gift Card to spend in store.”

Share Jewellers is also offering 40% off all gold and diamond jewellery as part of its celebrations. As well as complimentary prosecco and canapes, shoppers will have the chance to take on the diamond sculpture challenge (competition and promotion ends on Sunday 3rd December 2017).

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